3 Market

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Chapter 3
 Market 

Market trends may not have changed fundamentally in recent years but an acceleration can be perceived in certain developments. The consumption of meat, eggs and dairy products has stabilised in Western Europe and there is growing interest in sustainable production, food safety and animal welfare. European laws and subsidy rules are changing such as the antibiotics reduction in continental Europe and the abolition of the milk quota. In addition, livestock farmers are encountering lower and more volatile sale prices.
Also impacted by these developments, farms are increasing in size and smaller enterprises are closing down sooner than previously assumed. These influences also result in more complex customer demand.

 

Market trends may not have changed fundamentally in recent years but an acceleration can be perceived in certain developments. The consumption of meat, eggs and dairy produce has stabilised in Western Europe and there is growing interest in sustainable production, food safety and animal welfare. European laws and subsidy rules are changing such as the antibiotics reduction in continental Europe and the abolition of the milk quota. In addition, livestock farmers are encountering lower and more volatile sale prices.
Also impacted by these developments, farms are increasing in size and smaller enterprises are closing down sooner than previously assumed. These influences also result in more complex customer demand.